Importance of a Trustworthy Domain Registrar

Importance of a Trustworthy Domain Registrar

Domain registration is now affordable for almost everyone but some top brand domain registrar registers domains on comparatively high cost to meet their advertising expanses. But some less popular domain registrar are offering same services on low prices namecheap is one of them.

Namecheap provides all extensions on reasonable low prices and who is guard is offered free for first one year of registration. All major payment methods like google checkout, paypal and credit cards are available.

Importance of Top Level Domain for a Website

Domain names with single extension like .com, .net, .biz, .org, .info are top level domain or 1st level domain and these extensions are called tlds.

Domains with double extensions are called 2nd level domains like co.cc, cz.cc, co.uk etc. These second level domains are less popular and unsuitable for a web site from seo point of view so try to register top level domain for your website to place it on top position.

Second level domains with country code make your website local like .com.nz, .com.in and .com.pk. If you are targeting users of local area or single country/state you may choose 2nd level domain with country code extension otherwise this practice should be avoided to prevent your site from isolation.

Use of Primary Keywords in Domain

Use of Primary Keywords in Domain

Search Engines give a position to your web site on basis of keywords because people use keywords or phrases to search a website. Presence of one or more keywords in your domain make more possibility to place your web site on first result page. In next posts I will discuss that how presence of keywords in domain play important roll in search engine optimization.

For example you want to make a web site regarding property listings and your keywords are "for sale" "Houses" Apartments" "Cottages" then you can register a domain like "houses-cottages-apartments-for-sale.com" "houses-cottages-apartments-listings.com etc.

Use of Dash in Long Domain to Separate Keywords

Use of Dash in Long Domain to Separate Keywords

Long domains contain two or more keywords and it is some time difficult for both bots and human to read them separately. One or more dashes are allowed in a domain to separate keywords in a domain.

Use of Dash also give you a chance to reserve and register same domain with dash which is already registered without dashes e.g. dentalinsurance.com is already registered with two keywords "dental" and "insurance". Now you can register a domain dental-insurance.com with same keywords.

In this way you can include 3 or 4 keywords in your domain by separating them with dash.

Importance of Small and Smart Domain Names

Almost all small and smart domains are registered on popular extensions like .com, .net, .biz, .info, .org etc.

You can still try to find small and smart domain names for your website but if not available then try smaller and smarter domain as possible. For example you want to make a website regarding tooth brushes and the domain "toothbrush" is already reserved then you can try following "toothbrushes" "alltoothbrushes" "toothbrushes4all" "toothbrushstore" "brandedtoothbrushes" "brush2smaile".

But if all possible smaller domains are also reserved then registered then try long or longer domain but with dashes to separate keywords.

Importance of Memorable Domain Name

Importance of Memorable Domain Name

Search engines shuffle position of various web sites periodically, so if your domain is in top ten of any search engine it can fall down any time because your competitors are also trying to jump in best position. To bring your visitors again on your website even your site is not in top ten, you must select a memorable domain name for your website.

Why to select a meaningful domain for your website?

Whenever you think for a business, you think for a trade name. your unique trade name is identity of your business. Similarly your domain name is your identity on internet. People want to memorize your domain to visit again your website, if you have selected a meaningless domain, will loose your website traffic because meaningless words are difficult to remember.

It is also important from SEO point of view because search engine bots also ignore these meaningless domains because these have no or less relevance with page title.

Domains like bdngl.com have no meaning which restrict its propagation ultimately you require regular advertisement of your website.