Whenever you think for a business, you think for a trade name. your unique trade name is identity of your business. Similarly your domain name is your identity on internet. People want to memorize your domain to visit again your website, if you have selected a meaningless domain, will loose your website traffic because meaningless words are difficult to remember.
It is also important from SEO point of view because search engine bots also ignore these meaningless domains because these have no or less relevance with page title.
Domains like bdngl.com have no meaning which restrict its propagation ultimately you require regular advertisement of your website.
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